By Ee-Peng Lim

Because the variety of cellular gadget clients raises quickly and exceeds that of computing device clients through a wide margin, undertaking company and providers over those cellular units, often referred to as cellular trade is turning into very appealing and is anticipated to force the longer term improvement of digital trade. To faucet the potential for cellular trade, software companies, carrier services, content material companies, and expertise companies need to interact to achieve the longer term cellular trade purposes. within the strategy of conceptualizing and constructing those purposes, they must be cognizant of the newest improvement in cellular trade expertise. This serves as an creation to cellular trade with emphasis on either conception and alertness.

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Abstract This chapter considers mobile e-commerce on mobile phones and in particular GSM mobile phones. It is aiming at clarifying the differences between e-commerce and mobile e-commerce. The powerful aspects of this new e-commerce form born with mobility are explained carefully. The chapter starts with a presentation of the generic business-to-consumer e-commerce followed by two typical examples of e-commerce on the World Wide Web. The mobile e-commerce is then described thoroughly. The fundamental differences with ecommerce are explained, and an ideal mobile commerce system is presented.

4. The merchant server sends an offer to the Mobile ePay. 5. The Mobile ePay sends a request for payment type to the browser via the WAP gateway. 6. , and 7. The payment type is sent to the Mobile ePay via the WAP gateway. 8. The Mobile ePay sends the contract to the SIM via the SMS-C. , user id, merchant id, merchandise, etc. 9. After asking for confirmation from the user, the SIM performs the signing. 10. The SIM sends the digital signature back to the Mobile ePay via the SMS-C. 11. The Mobile ePay executes the necessary transactions according to the payment type.

It ensures that purchased items cannot be delivered twice, since delivery acknowledgements are stored by the TTP. It is realizable without requiring much effort and resource. Conclusion In this chapter mobile e-commerce via mobile phone is carefully explained. The differences between ecommerce and mobile e-commerce are clarified. An ideal mobile e-commerce system is also presented. Unfortunately, the wireless world is characterized by limitations both on the wireless link and on the mobile phones, and such an ideal mobile e-commerce is difficult to realize.

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